About
Hey, I'm Elo. I design the AI platform 32k+ employees use to superpower their workflows.
I work at the intersection of AI interaction design, systems thinking, and product strategy. I move fluidly between vision and execution, from interaction models to production-ready frontend. My focus: turning intelligent systems into trustworthy collaborators, not just interfaces.
I think in two registers at once: systemic (the architecture behind a product) and narrative (the stories and mental models that make it click for users).
Before design, I studied Management and worked across startups and innovation consulting, helping large organizations launch new products and ventures. That foundation still shapes how I design: balancing user needs, technical feasibility, and business impact.
I've worked closely with highly data-driven teams and operate across five languages .
Currently exploring AI-native workflows end-to-end — from design to production — using tools like Cursor and GitHub Copilot.
Principles
How I work
Clarity at scale
Design should reduce cognitive load — especially in complex systems, workflows, and AI interactions.
Evidence before intuition
Research, product signals, and real usage patterns guide decisions more than assumptions.
Trust as a product feature
In high-stakes environments, clarity, consistency, and transparency directly shape user confidence.
Systems, not screens
Interfaces, prompts, behaviours, and design systems are all part of the same product ecosystem.